Discover Mhefhef: Qatari Eco-Fashion Inspired by Arabic Heritage

Mhefhef, founded by Mashael Alnaimi in 2020, champions sustainable fashion. By collaborating with artisans, the brand transforms handwoven fabrics into unique textile art, drawing inspiration from Arabic heritage and the natural environment. Explore how Mhefhef is redefining eco-fashion in Qatar through innovative techniques and natural materials.