Discover Mhefhef: Qatari Eco-Fashion Inspired by Heritage and Sustainability

Mhefhef, founded by Mashael Alnaimi in 2020, champions sustainable fashion in Qatar. By collaborating with artisans, the brand transforms natural fabrics into unique textile art, reflecting Arabic heritage through eco-friendly practices like hand-blocking and natural dyeing. Join the movement towards healthier, sustainable wear with Mhefhef's creations.